Cookie
policy
As much as we’d love to see an entire manual dedicated to chocolate chip cookies… We’re sorry to tell you that this isn’t it. You see, this cookie policy is actually about a different kind of cookie. The kind that isn’t edible, and plays a vital role in improving your overall experience when surfing the web. Interesting, right? Let’s unpack this together.
Purpose
By using this website and the easySure app, or any of our associated pages and features (platforms), you agree and consent that we (and in some cases select third parties) can use, store, and access cookies and pixels and use other tracking technology methods to enable platform functionality, collect aggregated data about your use of our platforms, improve your online experience, and manage and tailor our advertising and product/service communications to you. This information doesn’t ordinarily identify you directly, but it’s aimed at providing you with a more personalised user experience when you engage with our platforms. You can accept or decline the use of cookies. However, if you choose to decline cookies, this may affect your use of our platforms and ability to access certain product information or services. This cookie policy (and our
privacy policy)
only covers our use of cookies, not the use thereof by third parties. Please refer to the relevant sections in this cookie policy for more information about what cookies are, the tracking technology we use, and how we use them.
In some cases, the information obtained from cookies is shared with select third parties, which may under certain laws be considered as the ‘sale of personal information’, so we want to allow you to opt out of any such sharing by disabling the cookies on our platforms.
What cookies are
A cookie is a small, often encrypted file located in browser directories. They help users navigate our platforms more efficiently and perform certain functions. These cookies are created when your browser loads a platform. These cookies are then placed and stored on your browser or device, and every time you return to any 1 of our platforms, your browser retrieves and sends the relevant cookies to the servers housing our platforms.
How we use cookies
Our platforms use different types of cookies. Session cookies exist just for your session on our platform and persistent cookies exist for some time after your visit. First party cookies are set by our platforms and third party cookies are set by third party platforms. We use session and persistent cookies and first and third party cookies on our platforms.
The first party cookies are necessary for our platforms to function the right way, and they don’t collect any of your personal data.
The third party cookies are mainly used to:
- Understand how a specific platform performs.
- See how you interact with a platform.
- Keep our services secure.
- Provide ads that are relevant to you.
- Provide you with a better user experience.
- Speed up your future interactions with our platforms.
To help you understand how we use these cookies, we've provided a more detailed explanation below of the types of cookies we use, the purposes we use them for, and their lifespan.
| Cookie type | Cookie/host description | Lifespan |
|---|---|---|
|
Essential
|
[placeholder] Our platforms use essential cookies, and they’re stored locally to maintain sessions |
[placeholder] Until you close your session |
|
Analytics
|
[placeholder]
|
[placeholder] 400 days |
|
Functional
|
[placeholder] Our platforms use functional cookies, which are stored locally to maintain sessions |
[placeholder] Until you close your session |
|
Advertising
|
[placeholder]
|
[placeholder]
|
|
Preference These cookies allow us to provide enhanced functionality and personalisation by storing your settings and browsing preferences so that you ultimately have a better and more efficient experience on our platforms in future |
[placeholder]
|
[placeholder] Preference cookies, other than those deployed for language selection (which are stored for 7 days), are stored until such a time as you delete your profile |
Interest-based advertising
Interest-based advertising serves ads on the websites you visit, making them more relevant to you and your interests. Shared interests are grouped based on previous web browsing activity, and web users are then served ads matching their shared interests. This way, ads can be as relevant and useful as possible. Relevant ads can also be delivered based on the website content you’ve been viewing, which is commonly referred to as ‘re-marketing’.
For more information about interest-based advertising, what it is, how it works and how to opt out, click here (you can even select your location and learn more about protecting your online privacy).
Please note:
- Using these resources/services to opt out of online interest-based advertising doesn’t necessarily mean that the ads on our own platforms won’t be tailored or personalised to your interests. It also doesn’t necessarily mean that all interest-based or behavioural ads you’re subject to will stop, because your opt-out only applies to the third parties who have subscribed to the services offered by the above providers.
- Opting out doesn’t automatically mean that you won’t be subject to any advertising when you visit or use our platforms, or any other websites or platforms you access from time to time. It simply means that the ads you do see, or have sight of, are likely to be less relevant to your interests.
Google Analytics Advertising
Our platforms use Google Analytics Advertising, a web analytics and advertising service that Google, Inc. (Google) provides. Analytics enables us to better understand how our platforms function, how users interact with our platforms, and to provide tailored marketing and advertising content relevant to users (improving and enhancing their user experience).
In the following table you’ll find a summary of the features easySure uses, their attributes, and the specific cookies which Google deploys in respect of the different features:
| Feature | Description | Cookie |
|---|---|---|
Analytics |
|
The main cookie used by Google Analytics is _ga, which enables us to distinguish between users |
Advertising |
Google uses cookies for advertising, including serving, rendering, personalising, and limiting the number of times an ad is shown to a user, muting ads, and measuring the effectiveness of ads |
|
How to manage Google’s use of cookies
To manage how cookies are used, you can refuse the use of certain cookies through your Google personalisation settings.
You can prevent Google’s collection and use of data by downloading and installing the browser plug-in available here.
You can find more information concerning Google’s terms and conditions of use and data privacy here. For more information on the types of cookies used by Google and how you can manage cookies, click here.
Facebook Pixel
Our platforms use Facebook Pixel, a small component of JavaScript code used to optimise ads, report on conversions across user devices, and create custom audiences for Facebook advertising. Facebook Pixel enables us to measure our ads' effectiveness by understanding users' actions on our website.
The following information can be collected by, or through the use of, Facebook Pixel:
| Type | Description |
|---|---|
Http headers |
Standard web protocol sent between any browser request and a server on the internet, which include IP addresses, information about the user’s web browser, page location, document, referrer, or the person using a website |
Pixel-specific data |
Pixel ID and Facebook cookies |
Button click data |
Data about any buttons clicked by users, the labels of those buttons, and any pages visited as a result of button clicks |
Optional values |
Information we optionally choose to send about a user’s visits through custom data events, to create and manage custom audiences |
Form field names |
This includes website field names, such as emails or physical addresses, which are collected through the use of forms on our platforms |
Consent and managing cookies
Providing consent
Essential cookies will always be active to provide you with the services requested through our platforms, but we want to obtain your consent to use functional, analytics, advertising, preference cookies, and other similar technologies. If, at any time, you want to change your cookie settings, including withdrawing your consent to this processing entirely, you can click
here.
This will display the consent notice again, enabling you to change your preferences or withdraw your consent to the use of cookies entirely.
Declining the use of cookies or withdrawing consent
You may decline cookies by changing the settings on your internet browser. Please note, though, that if you delete or disable your cookies, certain areas of our platforms may not function or be accessible to you. We may also be unable to automatically recognise when you’ve agreed to our
privacy policy, cookie policy and
terms and conditions of use. We’ll ask for confirmation, along with your language and country preferences. Your opt-out preferences can also be removed, but you may need to opt out again.
Managing your cookies
Most browsers allow you to manage how cookies are set and used as you browse and clear cookies and browsing data. Depending on your browser, you may be equipped with settings that allow you to manage cookies on a site-by-site basis.
For more information about how to manage cookies, please refer to your browser’s help desk, or see allaboutcookies.org, which is an excellent resource that shows you how to clear, prevent, delete, or even enable cookies at your own discretion and for various circumstances.
Help and complaints
If you have any questions about this policy or the information we process to use cookies and other tracking technologies, please contact us.
Policy changes
We reserve the right to vary the terms of this cookie policy. We’ll notify you of any changes and allow you to review the revised version before consenting to use our platforms. You must familiarise yourself with the most recent version of our cookie policy each time you access our site.
